Tony Williams Machinery is a family owned & operated business, that was established in 1972 by the present owners Tony & Elizabeth Williams. Today the business is run by two of their children, Anthony & Lisa. TWM was established by Tony after he had been working as a tractor salesman for a different company for eighteen years, he decided to start his own machinery business.
TWM covers the whole of the New England tablelands from Walcha in the South, Tenterfield in the North, Bundarra in the West & Ebor in the East. The business is situated on a three hectare site on the northern outskirts of Armidale in the heart of the New England. TWM’s clients are made up of a mixture of superfine merino wool growers, beef cattle & sheep meat producers. Many of TWM’s clients are second & third generation.
TWM prides itself on after sales service with a strong workshop & spare parts team willing to meet the clients’ needs when ever they arise. TWM sees customer service as the most important aspect of the business they have the strong product range which may not be the cheapest on the market but if you have a strong service team to back up the sales then they believe that it a winning formula for strong & continued growth. TWM understands that if a customer knows support is only a phone call away they will continue to deal with you year after year.
TWM will provide industry leadership to enchance the opportunities of our clients by providing quality products & service, which enable our farmers to supply the best possible produce to the world.
Authorised Agco and Massey Ferguson Dealers
Tony Williams Machinery pty ltd (TWM) was established in 1972 and has been held in the one family since that time. The reputation gained over the past thirty nine years is irreplaceable.
Our success has been driven by our after-sales service and this is as important today as it was when the business was first started. TWM has stayed a reasonably small business and not expanding in to a multi branch business may have been a mistake, however being small gives you greater control over your business especially during difficult times.
TWM has an outstanding reputation within the agricultural community, with support given not just to farming activities but to many local groups with in the community, such as Canassist, sporting clubs & local appeals.
Sales and profits have continued to grow each year with some better than others. One of the most outstanding years in business was 1988-89 when TWM sold 46 new Massey Ferguson tractors. Today TWM has ten employees and is still run by family members.